Key Responsibilities / Skills

• Define a strategic research direction, producing high quality primary and secondary research that will yield durable insights

• Execute qualitative and quantitative studies that address both user behaviour and attitudes

• Creating discussion guides and leading open-ended, contextual conversations to help generate answers to key questions

• Conduct research using a wide variety of methods, and interpret analysis through the lens of UX, HCI, and social science

• Generate insights that both fuel ideation/strategy and evaluate designs

• Work cross-functionally with design, product management, content strategy, engineering and marketing

• Evaluating product directions through users to drive strategic company direction

• Activate research findings throughout the entire product design cycle, leading to innovative and outstanding products for our customers that are fueled by a clear understanding of customer needs, habits, behaviours, and beliefs

Key Requirements

Background:

• Bachelor’s or Master’s degree in anthropology, sociology, communication, market research, information science, or a related field

• 3+ years of experience in applied product research, market research, UX research etc

Experience:

• Hands-on experience conducting user research and experience with innovative methodologies ethnographic research, interviews, workshops, focus groups, etc

• A strong working knowledge of research methods including experimental design, data analyses, and data synthesis

• Quantitative skills to synthesize and analyze research findings

• Strong storytelling ability to bring research conclusions to life for the broader team

Motivations & Personality

• Excited and passionate about immersing one’s self in the customer’s environment and understanding the psyche of the user

• Advocate for the user - Passionate about uncovering pain points and delights, as well as helping to solve difficult user experience problems based on research

• Passion to build products to solve user needs - translating user researcher to insight to product ideas and feedback

• Desire to work in fast paced, evolving, growing, and dynamic environment

• Ability to learn, adapt and improvise